In Pakistan, the proverb "wearing bangles" often implies cowardice or femininity. But with Total PARCO, we're flipping that narrative! We celebrate the bravery and determination symbolized by the sound of bangles. I had the pleasure of designing the KV and creating the visual identity for this campaign, we're redefining bravery as a gender-neutral trait.
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DVC link:
https://www.youtube.com/watch?v=B-SLy7LqIIo&ab_channel=TOTALPARCOPAKISTAN
